What is this pattern for
Shared goals help a team align on what truly matters. Instead of fragmented personal objectives or unclear expectations, this pattern creates a collective sense of direction. It connects individual contributions to a common purpose, increases focus, and reduces misalignment. Shared goals are not just metrics, they are commitments a team agrees to pursue together.
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How to use of this pattern
Below, you’ll find a step-by-step approach to using this pattern:
Step 1: Start with purpose
Clarify the higher goal of the team. Why does this team exist? What value does it deliver?
Step 2: Collect inputs
Invite each team member to write down what they think the team’s top 3 priorities are. Compare notes. Notice overlaps and gaps.
Step 3: Identify key themes
Cluster the inputs into themes or outcome areas. Look for common threads that represent meaningful progress.
Step 4: Define 1–3 shared goals
These should be specific, measurable where possible, and meaningful to all team members. Avoid long lists, or too many goals.
Step 5: Write them in plain language
Everyone should understand the goals without jargon. Test by reading aloud: “Does this feel like us?”
Step 6: Make them visible
Display the goals somewhere the team often sees. Think on a wall, digital workspace, or dashboard. This keeps the goals present.
Step 7: Review regularly
In team meetings or retrospectives, ask: “How are we progressing toward our shared goals?” Adjust if needed.
Step 8: Celebrate progress
Recognize effort and achievements related to shared goals. This reinforces alignment and motivation. Don’t forget to celebrate failures too! Failures are the best way to measure progress.