What is this pattern for
Ecosystem mapping helps teams visualize the broader system they operate in, which includes stakeholders, relationships, dependencies, and flows of value. Instead of working in isolation or assuming alignment, this pattern brings visibility to the dynamics that shape decisions and outcomes. It supports strategic thinking, cross-functional awareness, and smarter collaboration.
This pattern fits best in
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How to use this pattern
Below, you’ll find a step-by-step approach to using this pattern:
Step 1: Define the scope
Choose a system or context to map; a product journey, service flow, stakeholder landscape, or organizational structure. Be clear about the boundaries.
Step 2: List the actors and elements
Identify all relevant players and components in the system. Include internal teams, external partners, customers, regulators, platforms, etc.
Step 3: Map the relationships
Draw lines or arrows to show how value, information, decisions, or resources move between these actors. Highlight dependencies, tensions, or bottlenecks.
Step 4: Use visual formats
Choose a medium that suits your team, a whiteboard, digital canvas, sticky notes. Keep it clear, not perfect. Use icons, clusters, or colors for clarity.
Step 5: Layer in insights
Add questions or tensions you see in the map, such as:
- Where do we lack visibility?
- Who influences us more than we realized?
- Where do misalignments often start?
Step 6: Discuss together
Use the map as a conversation tool, not just an artifact. Ask questions like: “What does this map help us see that we usually overlook?”
Step 8: Make it actionable
Identify 1 or 2 improvements, experiments, or conversations that could strengthen the ecosystem. Use the map to support decision-making and coordination.